20周年新力量 兴化伊莉莎白瓷砖董诗鹏:用最短时间突破最佳业绩,会玩!
2019-12-13    阅读人数:318

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兴化,给你留下记忆的是什么?

是悠久历史的文明古迹,

还是是如诗如画的自然美景?

Xinghua, what is leaving your memory?

Is a long history of civilization and monuments,

Or is it a picturesque natural beauty?

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记住一个地方,有无数种方式。

但是让小白记住这座城的,

因为一个人。

兴化ELIZABETH董诗鹏,

一个让兴化成为一座 

有生活态度的城市的人。

There are countless ways to remember a place.

But let Xiaobai remember the city,

Because of one person.

Xinghua ELIZABETH Dong Shipeng,

One makes Xinghua a

People with attitude towards the city.

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董诗鹏,88年俊?#26657;?#24180;轻奋斗派,兴化本地人。2018年11月签约代理伊莉莎白瓷砖品牌;同年,开?#20339;?#22336;建店,组建团队;2019年3月,400㎡新店落成,进入试营业阶段;5月,兴化ELIZABETH新店正式开业;6月-11月,斥资近十万元广告?#26007;牛?#24182;连续参?#25317;?#22320;三届家博会,同时不断开拓零售与家装渠道;12月,统计年度销售数据,突破合同销售任务近150%的完成率。

Dong Shipeng, a handsome man of 1988, is a young struggler and a native of Xinghua. In November 2018, she signed an agent for the Elizabeth tile brand; in the same year, she began to select a site to build a store and form a team; in March 2019, a new building of 400 square meters was completed and entered the trial operation phase; in May, the new Xinghua ELIZABETH store was officially opened; 6 From January to November, he spent nearly 100,000 yuan on advertising, and participated in the three consecutive home fairs, while continuously developing retail and home improvement channels; in December, he calculated annual sales data and broke the contract sales task completion rate of nearly 150%.

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兴化伊莉莎白瓷砖总经理董诗鹏与其团队

借助2020年企业20周年庆的机会,小白认?#35835;?#36825;位企业“新生”人物。这也是小白第一次跟董总联系,出于首次接触,对董总的不太熟悉,小白没?#22411;?#36807;电话,而是采用了微信与董总取得联系,小白认为隔?#29260;?#24149;,留点空间,更能让小白慢慢熟悉并感受这份新生力量。

Taking advantage of the company's 20th anniversary celebration in 2020, Xiaobai met the company's "newcomer" figure. This is also the first time Xiaobai contacted President Dong. Out of his first contact, he was not very familiar with President Dong. Xiaobai did not use the phone to contact Mr. Dong. With a little space, Xiao Bai will gradually become familiar with this new force.

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400㎡兴化伊莉莎白瓷砖专卖店

采访的开?#36857;?#23567;白向董总发送了采访邀请,道明采访的目的,用了不到一分钟的时间便收到董总的回复:“非常荣幸!”这个亲切而又有动力的词语,让我瞬间解除了心中的顾虑,一场非常愉快的访谈就这样开始了...

At the beginning of the interview, Xiaobai sent an interview invitation to President Dong. The purpose of Daoming's interview was to receive a reply from President Dong within one minute: "Very honored!" I immediately relieved my anxiety, and a very pleasant interview began ...

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在代理伊莉莎白品牌前,董总接触陶瓷行业已?#20852;?#24180;的时间,他是一个很有个人想法与?#38750;?#30340;创业家。2018年11月,在与伊莉莎白结缘后,董总便?#19981;读?#36825;个品牌,在深入了解伊莉莎白品牌后,董总对伊莉莎白的品牌定位、产品特色、设?#21697;?#26684;表示了很认同,于是便建立了合作关系。在厂?#19994;?#25206;持下,400㎡的专卖店便在这个县级市场完美诞生。

Before representing the Elizabeth brand, Mr. Dong had been in the ceramics industry for four years. He was an entrepreneur with personal ideas and pursuits. In November 2018, after affiliation with Elizabeth, President Dong liked the brand. After a thorough understanding of the Elizabeth brand, President Dong expressed Elizabeth's brand positioning, product features and design style. I agreed, so a cooperative relationship was established. With the support of the manufacturers, a 400 square meter specialty store was born perfectly in this county-level market.

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县级市场,没有高端卖场的地理优越,也没有高?#35753;?#38598;的人流,要快速地在当地打响名堂,董总把目光瞄准了多媒体宣传。董总认为:兴化当地的消费主力军以90后为主,希望通过多媒体,户外广告,小区广告作为宣传渠道,迅速打开市场份额。

At the county level, there is no geographical advantage of high-end stores, and there is no high density of people. To quickly establish a reputation in the local area, Dong Dong has set his sights on multimedia propaganda. General Manager Dong believes that the main consumer forces in Xinghua are mainly the post-90s generation. They hope to use multimedia, outdoor advertising, and community advertising as promotional channels to quickly open up market share.

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于是,自店面营业后,董总便一直在广告?#26007;派?#21457;力,无论是公交车,电影院还是抖音多媒体平台,伊莉莎白品牌广告无处不在。

Therefore, since the store opened, President Dong has been working hard on advertising, whether it is a bus, a movie theater or a Douyin multimedia platform, Elizabeth brand advertising is everywhere.

兴化公交车广告 ?

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冠名高端电影院广告 ?

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抖音多媒体广告 ?

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在渠道方面,董总提到,目前兴化ELIZABETH主要以业务?#22791;?#21333;为主,装修公司,包工头渠道为辅。为了提高销量,董总积极与厂?#19968;?#21160;,参与多?#32456;?#30053;性营销活动,一年三届兴化家博会从未缺席,董总认为,参与家博会也是一种品牌宣传的机会。

In terms of channels, General Manager Dong mentioned that at present Xinghua ELIZABETH is mainly based on salesmen's orders, decoration companies, and contractor channels as a supplement. In order to increase sales, President Dong actively interacts with manufacturers and participates in a variety of strategic marketing activities. The three-year Xinghua Family Fair has never been absent. President Dong believes that participating in the Home Fair is also an opportunity for brand promotion.

历届兴化家博会活动参展现场 ?

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在厂?#19994;男?#21161;与扶持下,销售业绩?#19978;部?#36154;

在团队方面,董总是一个团队意识很强的人,在当初组建团队的时候,董总就认为:一个品牌想要做强做大,团队是必不可少的。现在,董总组建的优秀团队,销售、跟单、设计岗位人员完善,员工各司其职,目标一致,团结合作。

In terms of team, Dong is always a person with a strong sense of teamwork. When the team was first established, President Dong believed that: if a brand wants to be stronger and bigger, the team is indispensable. At present, Mr. Dong has formed an excellent team with perfect sales, ordering and design positions, all employees performing their duties, the same goals, unity and cooperation.


兴化伊莉莎白瓷砖展厅鉴赏 ?


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颜值与实力兼具

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混搭出前卫、轻奢、舒适的空间

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柔和的色调、细腻的质?#23567;?#31934;致的花色

对于往后发展愿景,董总表示:未来将会再?#37321;?#21385;,与厂家携手共赢,把伊莉莎白瓷砖做大做强,争取明年更上一层楼,未来一年内再开一家专卖店。

Regarding the vision for future development, President Dong said: In the future, we will make persistent efforts and work with manufacturers to achieve a win-win situation, make Elizabeth ceramic tiles bigger and stronger, and strive to take it to the next level next year, and open a specialty store in the next year.

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兴化伊莉莎白瓷砖现代馆:

江苏省兴化市

江浙商业广场东大道

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用文字,述?#24471;?#19968;位伊莉人的?#36866;隆?020年我?#22681;?#36814;来企业20周年庆,我们庆幸能在这个光辉的转折点与你同庆,我们更希望能把你的?#36866;隆?#32463;验、见解分享给我们的每一位家人(速速用各种联系方式,联系我们的小编伊小白邮箱:[email protected]q.com;电话:15017409155微信同号),让企业20周年的“风云录?#22791;?#21152;丰?#27426;?#24425;,始终?#26377;?..

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