Xinghua, what is leaving your memory?
Is a long history of civilization and monuments,
Or is it a picturesque natural beauty?
There are countless ways to remember a place.
But let Xiaobai remember the city,
Because of one person.
Xinghua ELIZABETH Dong Shipeng,
One makes Xinghua a
People with attitude towards the city.
Dong Shipeng, a handsome man of 1988, is a young struggler and a native of Xinghua. In November 2018, she signed an agent for the Elizabeth tile brand; in the same year, she began to select a site to build a store and form a team; in March 2019, a new building of 400 square meters was completed and entered the trial operation phase; in May, the new Xinghua ELIZABETH store was officially opened; 6 From January to November, he spent nearly 100,000 yuan on advertising, and participated in the three consecutive home fairs, while continuously developing retail and home improvement channels; in December, he calculated annual sales data and broke the contract sales task completion rate of nearly 150%.
Taking advantage of the company's 20th anniversary celebration in 2020, Xiaobai met the company's "newcomer" figure. This is also the first time Xiaobai contacted President Dong. Out of his first contact, he was not very familiar with President Dong. Xiaobai did not use the phone to contact Mr. Dong. With a little space, Xiao Bai will gradually become familiar with this new force.
At the beginning of the interview, Xiaobai sent an interview invitation to President Dong. The purpose of Daoming's interview was to receive a reply from President Dong within one minute: "Very honored!" I immediately relieved my anxiety, and a very pleasant interview began ...
Before representing the Elizabeth brand, Mr. Dong had been in the ceramics industry for four years. He was an entrepreneur with personal ideas and pursuits. In November 2018, after affiliation with Elizabeth, President Dong liked the brand. After a thorough understanding of the Elizabeth brand, President Dong expressed Elizabeth's brand positioning, product features and design style. I agreed, so a cooperative relationship was established. With the support of the manufacturers, a 400 square meter specialty store was born perfectly in this county-level market.
At the county level, there is no geographical advantage of high-end stores, and there is no high density of people. To quickly establish a reputation in the local area, Dong Dong has set his sights on multimedia propaganda. General Manager Dong believes that the main consumer forces in Xinghua are mainly the post-90s generation. They hope to use multimedia, outdoor advertising, and community advertising as promotional channels to quickly open up market share.
Therefore, since the store opened, President Dong has been working hard on advertising, whether it is a bus, a movie theater or a Douyin multimedia platform, Elizabeth brand advertising is everywhere.
? 兴化公交车广告 ?
? 冠名高端电影院广告 ?
? 抖音多媒体广告 ?
In terms of channels, General Manager Dong mentioned that at present Xinghua ELIZABETH is mainly based on salesmen's orders, decoration companies, and contractor channels as a supplement. In order to increase sales, President Dong actively interacts with manufacturers and participates in a variety of strategic marketing activities. The three-year Xinghua Family Fair has never been absent. President Dong believes that participating in the Home Fair is also an opportunity for brand promotion.
? 历届兴化家博会活动参展现场 ?
In terms of team, Dong is always a person with a strong sense of teamwork. When the team was first established, President Dong believed that: if a brand wants to be stronger and bigger, the team is indispensable. At present, Mr. Dong has formed an excellent team with perfect sales, ordering and design positions, all employees performing their duties, the same goals, unity and cooperation.
? 兴化伊莉莎白瓷砖展厅鉴赏 ?
Regarding the vision for future development, President Dong said: In the future, we will make persistent efforts and work with manufacturers to achieve a win-win situation, make Elizabeth ceramic tiles bigger and stronger, and strive to take it to the next level next year, and open a specialty store in the next year.