学无止境 伊莉莎白瓷砖华南理工大学学习之旅圆满结束
2019-12-04    阅读人数:382

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12月的第一天,迎来冬日里的一抹暖阳。伊莉莎白瓷砖全体员工在企业董事长刘胜红先生的带领下,来到母校-华南理工大学进行参观学习。

On the first day of December, a warm sun ushered in winter. Under the leadership of the company's chairman Mr. Liu Shenghong, all the employees of Elizabeth Tiles came to their alma mater-South China University of Technology for a visit and study.

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不进则退,是时下市场环境的真理。在消费升级的大趋势和市场竞争日趋激烈的建陶市场环境下,只有不断学习,拓宽视野,转变思维,提高专业素养,才能从容面对瞬息万变的市场。为了提升伊莉莎白瓷砖精英团队的营销管理,提升团队业务能力,打造学习型团队,企业董事长刘胜红先生特邀华南理工大学工商管理学院黄文彦博士、副教授,为全体员工带来了一场精彩的市场营销课程培训。

If you do not advance, you will retreat, which is the truth of the current market environment. In the context of the mega-trend of consumption upgrades and the increasingly fierce market competition in the ceramics market, only by constantly learning, broadening horizons, changing thinking, and improving professional materials, can we calmly face the rapidly changing market. In order to improve the marketing management of the Elizabeth Tile elite team, enhance the team's business ability, and build a learning team, the chairman of the company, Mr. Liu Shenghong, invited Dr. Huang Wenyan and associate professor of the School of Business Management of South China University of Technology to bring a game for all employees. Wonderful marketing course training.

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伊莉莎白瓷砖企业董事长刘胜红先生

主讲老师:黄文彦,华南理工大学工商管理学院市场营销系副教授、硕士研究生导师,华南理工大学管理学博士。研究及教学聚焦于市场营销、消费者行为。

Lecturer: Huang Wenyan, associate professor and master supervisor of the Department of Marketing, School of Business Administration, South China University of Technology, PhD in Management, South China University of Technology. Research and teaching focus on marketing and consumer behavior.

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黄文彦  华南理工大学工商管理学院  副教授

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培训会上,黄教授通过对当前营销环境的洞察,分析营销四大利器——广告、包装、炒作、洗脑,并结合大众所熟悉的营销案例,生动形象地导出了品牌定位的重要?#38498;?#19968;般方法。黄教授认为品牌定位=产品定位=市场定位,?#34892;?#30340;品牌定位,应该具备独特?#38498;?#20215;值性两种条件。

At the training session, Professor Huang analyzed the four marketing tools—advertising, packaging, hype, and brainwashing—through insight into the current marketing environment, and combined with marketing cases familiar to the general public, vividly derived the importance of brand positioning and General method. Professor Huang believes that brand positioning = product positioning = market positioning. An effective brand positioning should have both uniqueness and value.

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精彩的案例分享,更让我们了解到一个品牌如何通过?#34892;?#30340;定位、精准的推广、系统的促销策略发展成功。期间,黄教授提到,在产品同质化?#29616;?#30340;陶瓷市场,伊莉莎白瓷砖要明确自身品牌定位,专注于产品的差异化,才能走出一条适合自己的道理。

Wonderful case sharing also allows us to understand how a brand can successfully develop through effective positioning, accurate promotion, and systematic promotion strategies. During the period, Professor Huang mentioned that in the ceramic market where product homogeneity is serious, Elizabeth Tiles must clarify its brand positioning and focus on product differentiation in order to come up with a truth that suits itself.

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学员们认真听讲,记录每一个知识点

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为认真学习的人儿“比心”

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培训结束后,在华南理工大学工商管理学院吉主任的带领下,伊莉莎白瓷砖全体员工参观了大学校园,来到了罗曼企业特供产品赞助的教学楼,据了解,教学楼的地砖均来源于罗曼企?#26723;木?#36192;。

After the training, under the leadership of Director Ji of the School of Business Administration of South China University of Technology, all the staff of Elizabeth Ceramics visited the university campus and came to the teaching building specially sponsored by Roman Enterprise for products. Donation from Roman Enterprise.

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市场在变,环境在变,面对新的新的机遇与挑战,我们更需要新的战略应对。伊莉莎白瓷砖全员学习,集思广益,目标一致,共赴新征程。

The market is changing, the environment is changing, facing new and new opportunities and challenges, we need new strategic responses. Elizabeth Tiles learns from all the members, brainstorms, and has the same goals.

伊莉莎白2020年 “砥砺前?#26657;?#21516;心探路”20周年庆

暨2019年年度十大终端优秀经销商奖项评定标准

一、得奖奖励:

1、评中者有机会免费参与2020年为期12天意大利游学之旅。

2、将在企业20周年庆典中颁发年?#28909;?#35465;证书及奖杯。

二、评选原则:

1)遵循公平、公开、公正为原则;

2)评选过程中以数量化的业绩为准,并注重对客户优秀事迹的收集和验证;

3)参与评选客户必须为公?#31454;?#21516;客户,否则不予参选资格;

4)在评选过程中不得因不达标而?#26723;推?#36873;标准。

三、评选评委:全员参与,总部?#24049;?/p>

四、参选方式:

1.通过微信公众?#25945;?#25253;名或向所在区域经理报名参选

报名截止时间:2019年12月25日

2.填写《2019年年度十大优秀经销商推荐表》

3.填表附2张经销商本人照片(以专卖店为背景的照片)、团队照片1张

4.所有奖项只针对伊莉莎白合同客户,活动细则将通过公司微信公众?#25945;?#21457;出,参与评选的客户请按要求附带照片发送至市场部邓凯仁15875706899 邮箱:[email protected]或梁玉敏:15017409155邮箱:[email protected]

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